Studio630 is the research blog of Kyle Rogler. This blog posts the most inspiring articles of work in architecture, urban design, technology, culture, and programming. Currently stationed at BNIM Architects.
Sony Files Patent To Make TV Ads Into Video Games
With emerging technologies like Kinect coupled with the algorithmic powers of big data this could fuel a whole new world of corporate insight. The living room could become a focus group rather than a meaningless game. This idea, if done right, can make commercials a worthwhile experience, enticing them to learn something or change the way a store operates, rather than just getting the high score on their block.