Studio630 is the research blog of Kyle Rogler. This blog posts articles of work in architecture, urban design, technology, culture, and programming that currently influence me. Currently stationed at BNIM Architects.
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Sony Files Patent To Make TV Ads Into Video Games

 With emerging technologies like Kinect  coupled with the algorithmic powers of big data this could fuel a whole new world of corporate insight. The living room could become a focus group rather than a meaningless game. This idea, if done right, can make commercials a worthwhile experience, enticing them to learn something or change the way a store operates, rather than just getting the high score on their block.