My dear architects. This is why Starbucks designed round tables in their stores. They were strategically created “in an effort to protect self-esteem for those coffee drinkers flying solo”. They were not round because the architect felt it looked better that way, they were not round because they were cheaper, they were round because as the article concludes “there are no empty seats at a round table”.
The round tables at Starbucks were the result of asking the question how do we want people to feel before considering what do we want them to do.
Form follows feeling.